Why IRL Events Are the Missing Link in Web3 Community Building
For years, Web3 has lived almost entirely online. Discord servers, Telegram chats, Twitter/X Spaces, and minting websites have carried the culture forward. But the projects that endure are proving something critical: real communities need more than screens.
They need presence.Shibo, co-founder of Doginal Dogs and the architect of some of the most consistent live Spaces in Web3, has shown exactly why in-person activations are more than just hype. They are cultural anchors. They are proof. And they are the foundation of long-term brand equity in crypto.
Doginal Dogs began as a free mint on the Doginals protocol. It went viral online, with holders rallying around the project’s motto: Do Only Good Everyday. But the project’s impact expanded when it crossed into the real world through events like DDNYC and DDVEGAS.
At DDNYC, 200 holders gathered in New York City. They didn’t just meet in person for the first time. They built new friendships, cemented loyalty, and experienced what community actually feels like when it’s lived, not just tweeted. The result was one of the most highly rated IRL activations in Web3.
Shibo has always said: marketing can be faked, but real-world events cannot. A staged roadmap can vanish. Numbers can be manipulated. But three days in Manhattan with your holders? That is undeniable.
For Shibo, events are not an accessory to Doginal Dogs. They are part of its DNA. Holders leave with memories, merch, and experiences that outlast floor prices or market cycles. That is why Doginal Dogs has grown into more than an NFT collection. It has become a movement.
As Doginal Dogs prepares for DDVEGAS and the 2025 Futurist Conference in Miami, Shibo sees the roadmap clearly. Online culture builds awareness. IRL events lock it in. Together, they create hybrid communities that are resilient, loyal, and permanent.
The lesson is simple: NFTs may live on-chain, but culture lives in the room.
Shibo has proven that building in Web3 isn’t just about tokens or tech. It’s about people, purpose, and presence.
If you want your project to last, you can’t stop at digital. You need to give people something real to believe in. Something they can attend, feel, and remember.
Doginal Dogs is proof of that. And Shibo will continue to show that the most powerful form of capital in Web3 isn’t hype — it’s community.
