Why Shibo Believes Culture Is the Real Capital in Web3
In crypto, the conversation is often dominated by numbers. Token prices. Floor values. Market caps. But for Shibo, co-founder of Doginal Dogs and one of Web3’s most consistent community builders, the real capital is not measured in dollars. It is measured in culture.
Because culture, once established, cannot be forked, copied, or rugged. It is the one asset that endures through bull runs, bear markets, and shifting narratives.
Projects can launch with flashy roadmaps, influencer hype, or venture backing, but most fade as soon as the spotlight shifts. Culture is what keeps people together when the hype disappears.
Doginal Dogs is a case study in this principle. What started as a free mint on Dogecoin became a multi-thousand-dollar floor project because it gave people something to believe in, not just something to buy. Holders did not see themselves as consumers. They saw themselves as part of a cultural identity.
That identity — community memes, in-jokes, traits, and values — became the moat that no other project could duplicate.
Utility is important, but it is limited. A staking contract or a token reward can be cloned. Another protocol can offer higher yields. But culture cannot be replaced.
Shibo has long argued that the most successful projects are not utility-first, but culture-first. They create resonance before they create features. When people identify with a movement, they stay through volatility.
Culture gives projects staying power. It is why Doginal Dogs still thrives while countless other NFT experiments have vanished.
One of the ways Shibo amplified culture was through daily Twitter/X Spaces. Instead of hiding behind polished announcements, he showed up live. He gave people access, answered hard questions, and made sure community members had the microphone too.
This constant visibility and authenticity helped transform Doginal Dogs from a project into a movement. Culture was not an afterthought. It was built in real time, through shared conversations and collective energy.
For Shibo, culture is not a marketing gimmick. It is the most valuable form of capital in crypto because it outlives the chart. Prices rise and fall, but culture creates loyalty, belonging, and brand gravity that cannot be erased.
Doginal Dogs is proof. What began as pixels on a blockchain became profile pictures, memes, merchandise, and even real-world meetups. It became a lifestyle, not just a ledger entry.
The lesson is simple. In Web3, money follows meaning. Hype fades. Utility evolves. But culture — once etched into a community — compounds forever.
That is why Shibo continues to focus on building movements, not just projects. Because culture is the only form of capital that truly lasts.
